
Tuesday, April 22, 2008
Cotton Wool

Posted by XanderHough at 1:14 pm 0 comments
Tuesday, April 01, 2008
Get Over It
So Kevin Spacey has a rant basically saying that:
Reality casting shows that cast roles in Andrew Lloyd Webber productions promote those productions and result in their commercial success literally providing a high profile 13 week advertising campaign. There hasn't been a reality show that has promoted (Old Vic) plays in the same way.This results in an unfair advantage of such shows.
My reaction is this...
Reality casting shows are going to generate interest in the shows they centre upon - that's really a given, in the same way that when a bar or restaurant, person, cultural site or other place of interest is given TV profile. Basically anything featured on TV will receive some amount of interest. That's a by-product of putting something on TV.
West End shows don't need reality tv casting to be successful and more successful than plays - they always have been. That is because musicals are a populist form of entertainment. What grinds my gears is that theatre people and those involved in places like the National Theatre, Royal Court and Old Vic look down on the West End as though it is frothy hedonism of chintzy, crass and generally a tacky watering down of a sacred artform (they may have a point and generally love to make themselves look "arty" and exclusive. The upshot of that is that musicals are more popular because they appeal to the masses. Your works of theatre don't. You made your bed, you've got to lie in it. Yes a 13 week TV advertising campaign will undoubtedly help to sell a show - but it has to be a show that lots of people want to go and see. If you look at the shows which have been used so far they are revivals of the most successful and widely known shows of all time (Sound of Music, Oliver! and Joseph and the Amazing Technicolor Dreamcoat). These shows, as the producers who have wheeled them out time and time again have proved, will sell no matter what. If Andrew Lloyd Webber would have tried casting The Woman In White, I reckon it wouldn't have worked at all either as a TV show nor as a marketing ploy.
Pretentious arty drama and institutions like the National or Old Vic get Arts Council funding and have access to - this is not available to West End producers. You can't really blame a commercial producer for being, well, commercial. There's a reason that places like the National, the Royal Court and the Old Vic exist. There's a reason they are the size they are and in the locations they are. There's a reason for the programme they present and the level of subsidy they receive from organisations such as the Arts Council.
Most arty professionals condemned reality casting when it first arrived as undermining the professional casting process and making a mockery of the years of training and experience that actors acquire before landing those kinds of high profile roles. Suddenly people like Spacey are asking "Where's my reality casting show?" - You didn't want one! You found the idea abhorrent. The day you are happy to employ a nobody off the street in a leading role instead of wheeling out people like Maggie Smith, Judy Dench, Patrick Stewart, Sir Ian and yourself (all of which are amazing don't get me wrong!) then you can have your own reality casting show. If you want to stick to the old boys school of casting, then you can stick to the old boys school of marketing and the old boys school of box office grosses too. You chose your way, don't criticise someone else for a different approach when they make a success out of it.
There was a reality casting show that didn't centre around musical theatre. The Plays The Thing which saw leading producer Sonia Friedman stage a play by (potentially) anyone was the second reality "casting" of it's type after Operatunity. However, it was a commercial producer involved in the process and there was a certain amount of risk taking involved which Sonia Friedman Productions/ATG had to bear. Are people like Kevin Spacey just bitter that they didn't have this money making, profile boosting idea first? There's nothing to stop someone like Kevin Spacey putting forward an idea to the BBC or using serious industry clout to get something similar up and running (even if it is just a docusoap). I'm sure there are TV production companies, networks or stations who would snap up the idea particularly with someone like Spacey attached to it.
Plays are not the stuff of Saturday Night TV entertainment. What would you have contestants do week after week? Different acting techniques? Vote for the person who you thought did the best in the laban workshop? Give me a break. Can you really imagine Kevin Spacey sitting on a panel of judges saying "Well Charlene, I thought your portrayal of the character using Stanislavski's psychophysical approach was very entertaining, but I really want to see more 'outside in' from you next week ok?". Meanwhile John Barrowman on his right exclaims "I loved it! It was Brechtian, Brechtian, Brechtian!". A sea of corduroy wearing senior citizens clap politely and poncy students rub themselves excitedly at how intellectual the whole thing is. It is also much harder for Joe Public to discern who is more talented. When West End Wannabes hit bum notes even Sharon and Tracey in Scunthorpe know they aint gonna be able to hack it. Let's face it, the work of places like the Young Vic is not going to excite millions of viewers to pick up the phone to save their favourite method actor. Give them Graham Norton, a tonne of camp, Denise Van Outen trying to give singing technique critique, John Barrowman saying inappropriately "straight" things to the female contestants (if you're gay apparently you don't sound like a perv) and let Andrew Lloyd Webber sail through the embarrassing things that the TV show's producers in good spirits with your blessing.
Posted by XanderHough at 12:24 pm 0 comments

